Bob Dunn, a WordPress designer and trainer since 2008, recently launched his third membership site, BobWP.com. Through the first and second ones, he refined his model and strategies, and experienced some valuable lessons. He is going to tell you what he learned through that: what worked—and what bombed, so you can avoid making the same mistakes. He will share what you should prepare for, as well as thought process that led him to choose WooThemes and WooCommerce, for his new site. He will also talk a bit about other options he considered before making the final decision. Lastly, he will puncture the it’s-easy-to make-money-while-you-sleep bubble and replace it with advice that will put you on solid ground to succeed—if you make the effort.

Bob has trained thousands of beginners and users in WordPress, both online and through in-person workshops and conferences, video tutorial training, one-to-one virtual training and his frequently updated blog content. He and his wife Judy owned a marketing, design and copywriting business for more than 20 years. He lives on a small island in south Puget Sound and consider Portland one of his favorite Northwest cities. You can find him at bobwp.com or just google bobwp.