Monday, June 7, 2021
6:00 PM to 8:00 PM
You may have heard about PPC (Pay Per Click) but have never tried it. If you’ve ever considered running search or display ads through Google or Microsoft, this is your chance to learn more about the platforms and how they work, as well as what kinds of marketing goals they are good for, how to get the most out of them, and how to avoid wasting money. Kendra Wenzel has been working with Google Search Ads (formerly AdWords) for 9 years and currently works with campaigns for her own business as well as for the facility management software company AkitaBox. She’s also done campaigns for other small businesses and is intimately familiar with making the most out of very limited budgets.
Note: This will not be at our usual location, it will be an online event using Zoom. If you don’t already have an account, you can sign up for free at https://zoom.us.
You can download the desktop software, use a browser extension, or download the mobile app. If you haven’t used Zoom before, please get set up and familiar with it in advance. We recommend you upgrade to the latest version. If you’re using the desktop software, you may need to check for upgrades manually.
For added security, the Zoom link will not be public. You must RSVP to see it.
Along the bottom of the Zoom window, there are buttons to mute/unmute yourself, enable/disable your video, and access the Participants, Chat, and Reactions panels.
For security and to prevent interruptions, everyone else will be prevented from screen sharing during the meetup. Your audio and video should be off by default when you join the call, but you may want to double-check when you join. You can unmute yourself and turn on your video, but please note that you may be included in the recording. If you unmute yourself, please only do so temporarily, while you’re asking your question. This helps reduce background noise in the recording.
If you have a question, please click the button to “raise your hand”. Depending on your version of Zoom, this will be located in either the Reactions panel or the Participants panel. Our presenter will take breaks to answer questions, and our moderator will call on whoever has their hand raised. You can unmute yourself while you ask your question, and then mute yourself and lower your hand after you’re done.
You can use the Chat panel to introduce yourself and converse with others, but if you have a question for the presenter, remember to “raise your hand”. We won’t be monitoring the chat as frequently, so questions there may be overlooked.
We’ll record the presentation and link to the video in the comments once it’s been processed.
If time permits, we’ll open up the conversation after the presentation. We encourage people to converse in our Portland Slack group for general WordPress discussion at any time. You can join here.
Please RSVP on Meetup so we know how many people to expect. We hope to see you there!