[Online] Google Analytics 4, What to Know and How to Use

Date: Monday – March 6, 2023
Time: 6pm – 8pm PDT


If you have seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data measurement solution. That’s what Google Analytics 4 (GA4) is for.

GA4 is designed to unify both app and web analytics. In other words, GA4 is the new generation of Google Analytics, where you can navigate and better understand the complex, multi-platform journeys that your customers take.

With GA4, customers’ data privacy and security are greatly enhanced since the tool no longer stores IP addresses. This feature is an advantage for businesses in today’s international landscape, where the need for more data protection and controlled sharing is increasing.

Join us to learn more about GA4 and the main differences between GA4 and Universal Analytics.

Speaker: Eric D. Leuthardt

Eric Leuthardt walks the line between art and technology and does it with a New York no-nonsense approach.

Programming since the mid-80s and web designing since the mid-90s, he officially began working in the IT industry in 1995. Two Master’s degrees later (one in Computer Information Systems and one an MBA in Technology Management), Eric launched his own tech company specializing in IT security and supporting small businesses. He also enjoys teaching classes and speaking to groups.

Leveraging his undergrad degree in Video and Music Production, moonlighting as a DJ for fifteen years, he was at home on the radio and performing at events. He knew he had found his niche when he transferred his talent into photography. A published photographer teaching and lecturing since 2008, he reaches students locally through hands-on classes, events and globally through webinars and his photography club.

Eric manages several Meetup groups, including DFW WordPress Group and the Eric Leuthardt Photography Club. Along with running his groups, he is active in local groups and always looking to expand his areas of expertise.

While he often uses the phrase “I know a guy,” Eric actually is “The Guy.”

Note: This will not be at our usual location. It will be an online event using Zoom. If you don’t already have an account, you can sign up for free at https://zoom.us. You can download the desktop software, use a browser extension, or download the mobile app. If you haven’t used Zoom before, please get set up and familiar with it in advance. We recommend you upgrade to the latest version. If you’re using the desktop software, you may need to check for upgrades manually.

For added security, the Zoom link will not be public. You must RSVP to see it.

Along the bottom of the Zoom window, there are buttons to mute/unmute yourself, enable/disable your video, and access the Participants, Chat, and Reactions panels.

For security and to prevent interruptions, everyone else will be prevented from screen sharing during the meetup. Your audio and video should be off by default when you join the call, but you may want to double-check when you join. You can unmute yourself and turn on your video, but please note that you may be included in the recording. If you unmute yourself, please only do so temporarily while you’re asking your question. This helps reduce background noise in the recording.

If you have a question, please click the button to “raise your hand”. Depending on your version of Zoom, this will be located in either the Reactions panel or the Participants panel. Our presenter will take breaks to answer questions, and our moderator will call on whoever has their hand raised. You can unmute yourself while you ask your question and then mute yourself and lower your hand after you’re done.

You can use the Chat panel to introduce yourself and converse with others, but if you have a question for the presenter, remember to “raise your hand.” We won’t monitor the chat as frequently, so questions may be overlooked.

We’ll record the presentation and link to the video in the comments once it’s been processed.

If time permits, we’ll open up the conversation after the presentation. We encourage people to converse in our Portland Slack group for general WordPress discussion at any time. You can join our Portland Slack Group.